Let us discuss the oh so infamous customer review and the difficulty it is for someone to rate your service. As a fellow business owner, we know just how important and influential customer reviews can be. Personally, I like looking for reviews before making a purchase or visiting a business. It helps when dealing with that inner voice we all have while making decisions; “How is their service?”, “Do their products last?”, “Will this be worth my money?”, so on and so forth. Well, lucky for you we have 5 tips to help bring in those desired reviews you’ve been wanting.
Set Up Profiles
If you haven’t already, it’s a good idea and great start to create profiles on review sites such as Yelp and Angie’s List. Depending on your business and which site is going to best bring in the customers you need, do a little research on other review pages. There are so many that can be utilized to help gain a broader audience; Foursquare, Glassdoor, ConsumerReports and many more.
Ask Your Customers
The best way to get more reviews is to just ask, that easy! More times than not bad experiences fuel customers to leave a review, but a good experience will not (since it’s expected). Therefore, when someone says “wow, you guys have been such a great help,” take that opportunity and ask them to leave a review on your desired site. Have a review card ready with the sites you are on. The more personable you can be about it, the better.
Make It Easy
A lot of people like simple, so make it simple for them! Start by putting direct links to your review profile in as many places as you can. Put flyers in your office, write it in an e-mail, a newsletter and place it on your website. Don’t forget about social sites! Most everyone is on Facebook, and Facebook allows reviews, so utilize all sources. We here at 301 use a google review generator; type in your business name and the generator will send you a link to your businesses google review page. Try it at https://whitespark.ca/google-review-link-generator/.
Text Based Reviews
If the above 3 options aren’t helping, try offering text base reviews instead of the usual via e-mail, online or social sites. You can use platforms such as podium.com that will allow you to type in the potential reviewee’s number, it will then send them a text and all they have to do is reply with their review. Some text based reviews will cost, but it’s definitely a great option. Text messages have a 98% open rate, while email has only a 20% open rate.
Acknowledge those who do leave comments, even it’s just a simple ‘thank you’. To others that will show you care about what they have to say. Like mentioned earlier, the more personable you can be, the better it will come across. A little gratitude will go a long way!
If this post helped you, let us know. Leave us a comment!