ASSETS VS. BRAND: A MARKETING IDENTITY CRISIS
Wednesday, 18 June 2014
by Kenny Marcum
I read a marketing mantra earlier that I’ve been hearing gutted and paraphrased over the last 15 years. But, I’ll put my own spin on it for you. Clark Kent had assets, Superman had a brand What does that mean for the average small business owner trying to thrive in expensive markets without intimate
- Published in Brand Recognition
