SEO is the key to the start of a great digital marketing strategy that shouldn’t be overlooked by small and medium-sized business owners. As businesses compete to win the attention of customers in ever-growing markets, priority must go to connecting as much as possible with potential customers. Why is SEO a worthy investment of time and money? Let’s take a look at some of the primary benefits.
1. Make your business more visible. Strong SEO combined with frequent, quality content will boost your rankings in search engines, making users more likely to click on your site. With SEO, you can reach a huge base of potential customers by answering their questions.
2. Increase conversions. When you rank high on a SERP for a keyword your target demographic is searching, you’ll get more traffic directed to your website. More people on your site means more conversions.
3. Customer data. Now you’ll have access to your customers’ information which will help you paint a better picture about who’s using your site. You’ll gain insight about what’s working on your site and what isn’t, like what features are attracting longer visits. From there you can adjust and make improvements based on what your customers want to see, drawing even more in.
4. Long term benefits for minimum investment. Results are more long-term with SEO compared to other marketing efforts. Getting your brand name listed at the top of SERPS gets you recognition and awareness that bring you potentially lifelong customers. SEO also helps your brand gain trust by making your site more compelling and helpful to the user.
5. Improved user experience. Optimizing your site with the user’s experience in mind makes them want to come back and buy your product or service again. SEO will give you an insight into your user’s behavior so you can better serve them with a great experience.
The benefits of SEO are countless. No matter what your marketing strategy looks like, SEO is crucial because it supports all other tactics. Simply having a website is not enough. If you want to get all of the benefits, you will need to make sure it ranks high.