Benefits of Investing in SEO

Posted on: Tuesday, Aug 10

Are you running Google Ads for your products or services? Chances are, Google has requested verification of your business. Don’t ignore or delay this process, as Google can and will pause your Google Ads account! 

Verifying your account ensures compliance and integrity when using Google Ads. If you’re wondering how to approach the process, look no further – this blog post will provide all the information you need! 

What is the Google Advertiser Verification Program? 

The Google Advertising Verification Program is designed to verify the identities and qualifications of advertisers who wish to place ads on Google platforms. Its goal is to ensure that only legitimate advertisers can run ads on Google and protect users from fraudulent or harmful ads. 

To participate, advertisers must submit specific documentation and complete a verification process. This process might involve providing identification documents, business registration details, and other necessary information. Once verified, advertisers can launch Google Ads campaigns on Google Search, YouTube, and the Google Display Network. If you’re a client of 301’s AdWords service, just send us your documentation, and we’ll handle the uploading process for you. 

The Google Advertiser Verification Program is part of Google’s broader effort to enhance transparency and accountability in digital advertising. By preventing bad actors from advertising on Google, it helps protect users and maintain the integrity of the advertising ecosystem. 

How does the Google Ads Advertiser Verification Process work? 

It’s a series of steps that advertisers must complete to verify their identity and eligibility to run ads on Google’s advertising platforms. Here’s what typically happens during the process: 

    • Submitting Information: Advertisers provide details about their business, like their legal name, contact information, and website URL. Additional information, such as tax ID numbers or other documentation, may be required based on location and business type. 
    • Reviewing the Information: Google’s verification team carefully checks the submitted details for accuracy and completeness. They may also conduct further checks to confirm the advertiser’s identity and eligibility.  
    • Verifying the Identity: Advertisers may need to provide additional documentation, such as a government-issued ID or a business license, to verify their identity. This ensures that only legitimate businesses can advertise on Google. 
    • Verifying the Eligibility: Google reviews the advertiser’s website to ensure compliance with advertising policies and guidelines, verifying their eligibility to run ads on the platform. 
    • Notification: Once the verification process is done, Google informs the advertiser about their verification status. Approved advertisers can start running ads, while those who are not approved may be given a chance to address any issues and reapply.  

How do you know if you need to complete the Google Advertiser Verification Process?  

Just log in to your Google Ads account. You’ll see a notification in the top right corner or click on the Tools and Settings icon to access Advertiser verification directly. 

Have questions?

Read the policy
Learn how to complete advertiser verification
View the advertiser verification FAQ 

Benefits of Investing in SEO

SEO is the key to the start of a great digital marketing strategy that shouldn’t be overlooked by small and medium-sized business owners. As businesses compete to win the attention of customers in ever-growing markets, priority must go to connecting as much as possible with potential customers. Why is SEO a worthy investment of time and money? Let’s take a look at some of the primary benefits.

1. Make your business more visible. Strong SEO combined with frequent, quality content will boost your rankings in search engines, making users more likely to click on your site. With SEO, you can reach a huge base of potential customers by answering their questions.

2. Increase conversions. When you rank high on a SERP for a keyword your target demographic is searching, you’ll get more traffic directed to your website. More people on your site means more conversions.

3. Customer data. Now you’ll have access to your customers’ information which will help you paint a better picture about who’s using your site. You’ll gain insight about what’s working on your site and what isn’t, like what features are attracting longer visits. From there you can adjust and make improvements based on what your customers want to see, drawing even more in.

4. Long term benefits for minimum investment. Results are more long-term with SEO compared to other marketing efforts. Getting your brand name listed at the top of SERPS gets you recognition and awareness that bring you potentially lifelong customers. SEO also helps your brand gain trust by making your site more compelling and helpful to the user.

5. Improved user experience. Optimizing your site with the user’s experience in mind makes them want to come back and buy your product or service again. SEO will give you an insight into your user’s behavior so you can better serve them with a great experience.

The benefits of SEO are countless. No matter what your marketing strategy looks like, SEO is crucial because it supports all other tactics. Simply having a website is not enough. If you want to get all of the benefits, you will need to make sure it ranks high.

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