Blog

Competitive Research: What Not to Do

Competitive Research: What Not to Do

The saying, “the customer is always right” is, well, wrong. The same applies to your competitors. Though we often look to them for ideas on how to get the customers we both want, that doesn’t mean their strategy is fool-proof and will apply perfectly to our own...

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Five Best Practices for E-commerce SEO

Five Best Practices for E-commerce SEO

The goal of e-commerce SEO is to make your online store more visible in the search engine result pages (SERPs). People searching for certain products will be more likely to buy yours if you have a high-ranking page. E-commerce SEO is all about optimizing headlines,...

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Benefits of Investing in SEO

Benefits of Investing in SEO

SEO is the key to the start of a great digital marketing strategy that shouldn’t be overlooked by small and medium-sized business owners. As businesses compete to win the attention of customers in ever-growing markets, priority must go to connecting as much as...

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Stop focusing on the sale! Focus on the relationship first.

Stop focusing on the sale! Focus on the relationship first.

Managing a business means you are probably most concerned about staying profitable and paying your bills and your employees. But when you focus too much on how much money a customer brings in, you forget to cultivate and nourish your relationship. Keeping a long-term...

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Ten Ways to Get More Traffic (and More Leads!)

Ten Ways to Get More Traffic (and More Leads!)

As a business owner, you want to know that your marketing efforts work, your customers are satisfied, and, more importantly, buying your product or service. One of the best ways to create more leads is to generate more website traffic. How do we produce more traffic?...

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Client of the Month – Centrality Business Technologies

Client of the Month – Centrality Business Technologies

Our client of the month this August is Centrality Business Technologies. Centrality provides IT services including support, data security, consulting, and backup as well as business phone systems and infrastructure cabling. Since 1996 they have been providing clients...

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How to Get Customer Reviews

How to Get Customer Reviews

Let us discuss the oh so infamous customer review and the difficulty it is for someone to rate your service. As a fellow business owner, we know just how important and influential customer reviews can be. Personally, I like looking for reviews before making a purchase...

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Why is it important to keep your local business data updated

Why is it important to keep your local business data updated

In this ever changing world of data mining companies looking to populate the internet with their data it is very important to keep your information correct.  Incorrect and/or missing data can keep your business listing from showing up in local search results, which as...

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How often should I redesign my website?

How often should I redesign my website?

How often should I redesign my website?  This question is one that we get asked on a pretty regular basis. While there is no text book answer and every web designer has a different opinion on the topic, here is what we think: In our opinion an overhaul of your website...

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