The science behind storytelling goes back centuries. The reason why storytelling is such an effective way to market ourselves and our businesses is because of how we evolved as a species. We are simply wired to process stories as if they were our own experiences. When...
The saying, “the customer is always right” is, well, wrong. The same applies to your competitors. Though we often look to them for ideas on how to get the customers we both want, that doesn’t mean their strategy is fool-proof and will apply perfectly to our own...
The goal of e-commerce SEO is to make your online store more visible in the search engine result pages (SERPs). People searching for certain products will be more likely to buy yours if you have a high-ranking page. E-commerce SEO is all about optimizing headlines,...
SEO is the key to the start of a great digital marketing strategy that shouldn’t be overlooked by small and medium-sized business owners. As businesses compete to win the attention of customers in ever-growing markets, priority must go to connecting as much as...
Managing a business means you are probably most concerned about staying profitable and paying your bills and your employees. But when you focus too much on how much money a customer brings in, you forget to cultivate and nourish your relationship. Keeping a long-term...
As a business owner, you want to know that your marketing efforts work, your customers are satisfied, and, more importantly, buying your product or service. One of the best ways to create more leads is to generate more website traffic. How do we produce more traffic?...
Social Media Marketing – Simply put social media marketing is the use of social media to promote your brand, services, or products whether locally, globally, or nationally. Social media includes popular platforms such as Facebook, Twitter, YouTube and many more. One...
Our client of the month this August is Centrality Business Technologies. Centrality provides IT services including support, data security, consulting, and backup as well as business phone systems and infrastructure cabling. Since 1996 they have been providing clients...
Let us discuss the oh so infamous customer review and the difficulty it is for someone to rate your service. As a fellow business owner, we know just how important and influential customer reviews can be. Personally, I like looking for reviews before making a purchase...
In this ever changing world of data mining companies looking to populate the internet with their data it is very important to keep your information correct. Incorrect and/or missing data can keep your business listing from showing up in local search results, which as...