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Five Best Practices for E-commerce SEO

The goal of e-commerce SEO is to make your online store more visible in the search engine result pages (SERPs). People searching for certain products will be more likely to buy yours if you have a high-ranking page. E-commerce SEO is all about optimizing headlines, product descriptions, meta data, internal link structure, and navigational structure
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Benefits of Investing in SEO

SEO is the key to the start of a great digital marketing strategy that shouldn’t be overlooked by small and medium-sized business owners. As businesses compete to win the attention of customers in ever-growing markets, priority must go to connecting as much as possible with potential customers. Why is SEO a worthy investment of time
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Stop focusing on the sale! Focus on the relationship first.

Image by Olia Danilevich, Pexels
Managing a business means you are probably most concerned about staying profitable and paying your bills and your employees. But when you focus too much on how much money a customer brings in, you forget to cultivate and nourish your relationship. Keeping a long-term customer is much easier than seeking out new ones, and usually
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Ten Ways to Get More Traffic (and More Leads!)

As a business owner, you want to know that your marketing efforts work, your customers are satisfied, and, more importantly, buying your product or service. One of the best ways to create more leads is to generate more website traffic. How do we produce more traffic? Some sources are at no cost, and some are
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10 Internet Marketing Strategies all Business Owners Should Know

1. Social Media Marketing – Simply put social media marketing is the use of social media to promote your brand, services, or products whether locally, globally, or nationally. Social media includes popular platforms such as Facebook, Twitter, YouTube and many more. One of the most attractive benefits of social media marketing is that it is
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Client of the Month – Centrality Business Technologies

Our client of the month this August is Centrality Business Technologies. Centrality provides IT services including support, data security, consulting, and backup as well as business phone systems and infrastructure cabling. Since 1996 they have been providing clients with technology solutions that help solve crucial business issues and streamline integrated organizational processes. Why Centrality? They
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How to Get Customer Reviews

Let us discuss the oh so infamous customer review and the difficulty it is for someone to rate your service. As a fellow business owner, we know just how important and influential customer reviews can be. Personally, I like looking for reviews before making a purchase or visiting a business. It helps when dealing with
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Why is it important to keep your local business data updated

local listing stats
In this ever changing world of data mining companies looking to populate the internet with their data it is very important to keep your information correct.  Incorrect and/or missing data can keep your business listing from showing up in local search results, which as we all know is vital to bring in new business from
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How often should I redesign my website?

How often should I redesign my website?  This question is one that we get asked on a pretty regular basis. While there is no text book answer and every web designer has a different opinion on the topic, here is what we think: In our opinion an overhaul of your website needs to happen every
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What’s the big deal about being mobile responsive?

If you have been following along with the buzz about Google’s recent algorythm change, which they announced in advance, a rarity; then you will be familiar with the words mobile responsive. On April 22nd Google changed their algorythm in favor of sites that are responsive on mobile devices. Think tablets and phones. People are surfing
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