Why is Brand Recognition So Important?

Posted on: Tuesday, Nov 05

Are you running Google Ads for your products or services? Chances are, Google has requested verification of your business. Don’t ignore or delay this process, as Google can and will pause your Google Ads account! 

Verifying your account ensures compliance and integrity when using Google Ads. If you’re wondering how to approach the process, look no further – this blog post will provide all the information you need! 

What is the Google Advertiser Verification Program? 

The Google Advertising Verification Program is designed to verify the identities and qualifications of advertisers who wish to place ads on Google platforms. Its goal is to ensure that only legitimate advertisers can run ads on Google and protect users from fraudulent or harmful ads. 

To participate, advertisers must submit specific documentation and complete a verification process. This process might involve providing identification documents, business registration details, and other necessary information. Once verified, advertisers can launch Google Ads campaigns on Google Search, YouTube, and the Google Display Network. If you’re a client of 301’s AdWords service, just send us your documentation, and we’ll handle the uploading process for you. 

The Google Advertiser Verification Program is part of Google’s broader effort to enhance transparency and accountability in digital advertising. By preventing bad actors from advertising on Google, it helps protect users and maintain the integrity of the advertising ecosystem. 

How does the Google Ads Advertiser Verification Process work? 

It’s a series of steps that advertisers must complete to verify their identity and eligibility to run ads on Google’s advertising platforms. Here’s what typically happens during the process: 

    • Submitting Information: Advertisers provide details about their business, like their legal name, contact information, and website URL. Additional information, such as tax ID numbers or other documentation, may be required based on location and business type. 
    • Reviewing the Information: Google’s verification team carefully checks the submitted details for accuracy and completeness. They may also conduct further checks to confirm the advertiser’s identity and eligibility.  
    • Verifying the Identity: Advertisers may need to provide additional documentation, such as a government-issued ID or a business license, to verify their identity. This ensures that only legitimate businesses can advertise on Google. 
    • Verifying the Eligibility: Google reviews the advertiser’s website to ensure compliance with advertising policies and guidelines, verifying their eligibility to run ads on the platform. 
    • Notification: Once the verification process is done, Google informs the advertiser about their verification status. Approved advertisers can start running ads, while those who are not approved may be given a chance to address any issues and reapply.  

How do you know if you need to complete the Google Advertiser Verification Process?  

Just log in to your Google Ads account. You’ll see a notification in the top right corner or click on the Tools and Settings icon to access Advertiser verification directly. 

Have questions?

Read the policy
Learn how to complete advertiser verification
View the advertiser verification FAQ 

brand awareness matters



Consumers must know you exist and you can be trusted. But, where does trust begin? Why does it matter? Brand Recognition begins with Brand Awareness.

Marketing and ad strategies work together to inform the greatest number of consumers about the story of your product. The story of your product begins when you form a plan to entice new business to your website or store. These consumers want to form a sense of trust with you and that trust can be very difficult to obtain.

As the weeks progress, I’ll update this blog with strategies to earn this trust. Today, we shall go over the bullet points with a few strategies to begin developing your brand.

  • Image

Image is more than your corporate logo. You will want to focus on everything from your letterhead, business cards, website and packaging. The modern business owner does not want to appear to be too busy or too lean. Content drives the internet, but you also have to keep it attractive and relevant to your consumers.

Today’s assignment: Grab a relative or trusted friend and have them browse your website. Jot down their honest criticism about things such as load times, cosmetic appearance and the quality of your content.

  • Tagline

Catchy and concise is here. We are now four generations into the Television Age and the quick clips of commercial exposure have taught us one thing about brand recognition. If you can hum or remember a tagline, you’ve got a sale. Think about the first time you gave a successful elevator pitch…what made it work?

Today’s assignment:

Define your business in less than 25 words. Create a mantra that you can share with your employees and customers.

  • Message

Declare your intentions with a noble mission statement. Do you sell tires? Well, let your customers know that these tires are working to help define their American dream.

Today’s assignment:

What is your mission statement? Do you have one? If you were starting all over again today, what would be the goal that drives you to success?

  • Networking

This is the newest area to the long-standing battle for brand recognition and awareness. As your customers become more reliant on technology and word-of-mouth, the modern business owner must intercept and be present on these emerging networks. What does your Yelp profile look like? Do you even have one? The same goes for Twitter, Facebook, Pinterest and StumbleUpon.

Be there now and be there first!

Today’s assignment:

Connect with three customers on the social media platform of your choice. Chat with them and discuss your product just like what you would do in real life. Begin to learn that there is no difference between the virtual and brick & mortar showroom.

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