Five Best Practices for E-commerce SEO

Posted on: Friday, Sep 24

Are you running Google Ads for your products or services? Chances are, Google has requested verification of your business. Don’t ignore or delay this process, as Google can and will pause your Google Ads account! 

Verifying your account ensures compliance and integrity when using Google Ads. If you’re wondering how to approach the process, look no further – this blog post will provide all the information you need! 

What is the Google Advertiser Verification Program? 

The Google Advertising Verification Program is designed to verify the identities and qualifications of advertisers who wish to place ads on Google platforms. Its goal is to ensure that only legitimate advertisers can run ads on Google and protect users from fraudulent or harmful ads. 

To participate, advertisers must submit specific documentation and complete a verification process. This process might involve providing identification documents, business registration details, and other necessary information. Once verified, advertisers can launch Google Ads campaigns on Google Search, YouTube, and the Google Display Network. If you’re a client of 301’s AdWords service, just send us your documentation, and we’ll handle the uploading process for you. 

The Google Advertiser Verification Program is part of Google’s broader effort to enhance transparency and accountability in digital advertising. By preventing bad actors from advertising on Google, it helps protect users and maintain the integrity of the advertising ecosystem. 

How does the Google Ads Advertiser Verification Process work? 

It’s a series of steps that advertisers must complete to verify their identity and eligibility to run ads on Google’s advertising platforms. Here’s what typically happens during the process: 

    • Submitting Information: Advertisers provide details about their business, like their legal name, contact information, and website URL. Additional information, such as tax ID numbers or other documentation, may be required based on location and business type. 
    • Reviewing the Information: Google’s verification team carefully checks the submitted details for accuracy and completeness. They may also conduct further checks to confirm the advertiser’s identity and eligibility.  
    • Verifying the Identity: Advertisers may need to provide additional documentation, such as a government-issued ID or a business license, to verify their identity. This ensures that only legitimate businesses can advertise on Google. 
    • Verifying the Eligibility: Google reviews the advertiser’s website to ensure compliance with advertising policies and guidelines, verifying their eligibility to run ads on the platform. 
    • Notification: Once the verification process is done, Google informs the advertiser about their verification status. Approved advertisers can start running ads, while those who are not approved may be given a chance to address any issues and reapply.  

How do you know if you need to complete the Google Advertiser Verification Process?  

Just log in to your Google Ads account. You’ll see a notification in the top right corner or click on the Tools and Settings icon to access Advertiser verification directly. 

Have questions?

Read the policy
Learn how to complete advertiser verification
View the advertiser verification FAQ 

The goal of e-commerce SEO is to make your online store more visible in the search engine result pages (SERPs). People searching for certain products will be more likely to buy yours if you have a high-ranking page.

E-commerce SEO is all about optimizing headlines, product descriptions, meta data, internal link structure, and navigational structure to enhance search and user experience.

We recommend having a page for each product that you sell to attract traffic from search engines. However, non-product-related pages matter, too. You’ll want to optimize your homepage, about page, blog, contact page, and all other important pages. Below, we’ll share our advice on making your e-commerce business successful through SEO.

Conduct Competitor Research

Your competitors are your best bet for figuring out where to start with optimizing your ecommerce site. Take a peek at their websites to see what their secrets are.

Keywords are what you’ll want to pay attention to, especially the ones on their homepages and their top product pages.

Check out their landing pages as well so you can see how they use the keywords to optimize them.

Implement the Right Keywords

Choosing the right keywords starts with research. Research how many people are searching for your keyword and take a look at any related keywords. Also identify what keywords your competition is using, how much they are paying (cost-per-click), and what the people who are using the keyword are searching for. How big the search volume is for this keyword will tell you how popular it is. If it is, you may consider using a long-tail keyword to save money on your cost-per-click. Be sure to sprinkle these throughout your product descriptions, alternate image attributes, and subheadings.

GF Search - Five Best Practices for E-commerce SEO

Focus on Homepage SEO
The homepage is usually where all of the glitz and glamour lies. It’s where most businesses focus their money and time. It’s not the only page you need to optimize, but it is one of the most important. With that being said, here are some key items you’ll need for good results.

Homepage Title Tag
The title tag is one of the most important aspects of website optimization. Normally, it should include the name of your business and the main keyword phrase you want to target. For optimal ranking, the title tag should be less than 70 characters.

Homepage Meta Description
This is what the person searching will read after seeing your title tag. It is not important in terms of keyword rankings, but it should be written in a way that encourages people to click on your website. The ideal length for a meta description is 160 characters.

Homepage Content
The content on your homepage should be informative and helpful, but not overwhelming. You’ll want to help your visitors learn more about your business and the services or products you offer in a clear and concise way. Consider putting your top-selling products and your unique selling proposition on your homepage.

Avoid clutter so that you don’t confuse visitors or make it difficult to understand what kind of business you are and what you offer. The more specificity, the better, as Google will have a better understanding of what you sell and who you’re targeting.

GF HP - Five Best Practices for E-commerce SEO

Optimize Product Pages

Instead of just writing a few lines of description text and throwing up an image or video of your product, consider adding more information to your product pages so that Google can find them easily. The specific information you need to add are product names, high-quality images from multiple angles, videos, FAQ content, and reviews. All of these factors make your potential customer feel more confident about purchasing your product and certain they know what they’re getting.

DC 2 1 - Five Best Practices for E-commerce SEO

Design with Shoppers in Mind

Mobile friendly design is crucial these days — statistics show that 79% of smartphone users have made a purchase online using their mobile device in the last 6 months. Designing your website with this in mind ensures better user experience and improved search results. Google even ranks websites based on their “mobile friendliness.”

Some ways you can enhance the user experience your website provides is by making your website easy to navigate with menus and navigation options that clearly tell visitors what they will see when they click a destination.

Images should be used sparingly, since they have the potential to slow down page load speed. Long load times are sure to lead to impatient shoppers leaving your website and they are also a ranking factor for Google.

You can also reduce page load speed by subtracting as many unnecessary elements from your page as possible. Huge images that aren’t essential, and plug-ins that don’t contribute to your bottom line should be removed.

DC 2 2 - Five Best Practices for E-commerce SEO

We hope as you consider renovating and revitalizing your website these tips and tricks come to mind. If you are interested in learning about how 301 can help you optimize your website and grow your business, feel free to reach out to us!

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