Are you running Google Ads for your products or services? Chances are, Google has requested verification of your business. Don’t ignore or delay this process, as Google can and will pause your Google Ads account!
Verifying your account ensures compliance and integrity when using Google Ads. If you’re wondering how to approach the process, look no further – this blog post will provide all the information you need!
What is the Google Advertiser Verification Program?
The Google Advertising Verification Program is designed to verify the identities and qualifications of advertisers who wish to place ads on Google platforms. Its goal is to ensure that only legitimate advertisers can run ads on Google and protect users from fraudulent or harmful ads.
To participate, advertisers must submit specific documentation and complete a verification process. This process might involve providing identification documents, business registration details, and other necessary information. Once verified, advertisers can launch Google Ads campaigns on Google Search, YouTube, and the Google Display Network. If you’re a client of 301’s AdWords service, just send us your documentation, and we’ll handle the uploading process for you.
The Google Advertiser Verification Program is part of Google’s broader effort to enhance transparency and accountability in digital advertising. By preventing bad actors from advertising on Google, it helps protect users and maintain the integrity of the advertising ecosystem.
How does the Google Ads Advertiser Verification Process work?
It’s a series of steps that advertisers must complete to verify their identity and eligibility to run ads on Google’s advertising platforms. Here’s what typically happens during the process:
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- Submitting Information: Advertisers provide details about their business, like their legal name, contact information, and website URL. Additional information, such as tax ID numbers or other documentation, may be required based on location and business type.
- Reviewing the Information: Google’s verification team carefully checks the submitted details for accuracy and completeness. They may also conduct further checks to confirm the advertiser’s identity and eligibility.
- Verifying the Identity: Advertisers may need to provide additional documentation, such as a government-issued ID or a business license, to verify their identity. This ensures that only legitimate businesses can advertise on Google.
- Verifying the Eligibility: Google reviews the advertiser’s website to ensure compliance with advertising policies and guidelines, verifying their eligibility to run ads on the platform.
- Notification: Once the verification process is done, Google informs the advertiser about their verification status. Approved advertisers can start running ads, while those who are not approved may be given a chance to address any issues and reapply.
How do you know if you need to complete the Google Advertiser Verification Process?
Just log in to your Google Ads account. You’ll see a notification in the top right corner or click on the Tools and Settings icon to access Advertiser verification directly.
Have questions?
Read the policy
Learn how to complete advertiser verification
View the advertiser verification FAQ
Let us discuss the oh so infamous customer review and the difficulty it is for someone to rate your service. As a fellow business owner, we know just how important and influential customer reviews can be. Personally, I like looking for reviews before making a purchase or visiting a business. It helps when dealing with that inner voice we all have while making decisions; “How is their service?”, “Do their products last?”, “Will this be worth my money?”, so on and so forth. Well, lucky for you we have 5 tips to help bring in those desired reviews you’ve been wanting.
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Set Up Profiles
If you haven’t already, it’s a good idea and great start to create profiles on review sites such as Yelp and Angie’s List. Depending on your business and which site is going to best bring in the customers you need, do a little research on other review pages. There are so many that can be utilized to help gain a broader audience; Foursquare, Glassdoor, ConsumerReports and many more.
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Ask Your Customers
The best way to get more reviews is to just ask, that easy! More times than not bad experiences fuel customers to leave a review, but a good experience will not (since it’s expected). Therefore, when someone says “wow, you guys have been such a great help,” take that opportunity and ask them to leave a review on your desired site. Have a review card ready with the sites you are on. The more personable you can be about it, the better.
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Make It Easy
A lot of people like simple, so make it simple for them! Start by putting direct links to your review profile in as many places as you can. Put flyers in your office, write it in an e-mail, a newsletter and place it on your website. Don’t forget about social sites! Most everyone is on Facebook, and Facebook allows reviews, so utilize all sources. We here at 301 use a google review generator; type in your business name and the generator will send you a link to your businesses google review page. Try it at https://whitespark.ca/google-review-link-generator/.
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Text Based Reviews
If the above 3 options aren’t helping, try offering text base reviews instead of the usual via e-mail, online or social sites. You can use platforms such as podium.com that will allow you to type in the potential reviewee’s number, it will then send them a text and all they have to do is reply with their review. Some text based reviews will cost, but it’s definitely a great option. Text messages have a 98% open rate, while email has only a 20% open rate.
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Give Acknowledgement
Acknowledge those who do leave comments, even it’s just a simple ‘thank you’. To others that will show you care about what they have to say. Like mentioned earlier, the more personable you can be, the better it will come across. A little gratitude will go a long way!
If this post helped you, let us know. Leave us a comment!
