How to Use Storytelling to Market Your Brand

Posted on: Thursday, Nov 18

Are you running Google Ads for your products or services? Chances are, Google has requested verification of your business. Don’t ignore or delay this process, as Google can and will pause your Google Ads account! 

Verifying your account ensures compliance and integrity when using Google Ads. If you’re wondering how to approach the process, look no further – this blog post will provide all the information you need! 

What is the Google Advertiser Verification Program? 

The Google Advertising Verification Program is designed to verify the identities and qualifications of advertisers who wish to place ads on Google platforms. Its goal is to ensure that only legitimate advertisers can run ads on Google and protect users from fraudulent or harmful ads. 

To participate, advertisers must submit specific documentation and complete a verification process. This process might involve providing identification documents, business registration details, and other necessary information. Once verified, advertisers can launch Google Ads campaigns on Google Search, YouTube, and the Google Display Network. If you’re a client of 301’s AdWords service, just send us your documentation, and we’ll handle the uploading process for you. 

The Google Advertiser Verification Program is part of Google’s broader effort to enhance transparency and accountability in digital advertising. By preventing bad actors from advertising on Google, it helps protect users and maintain the integrity of the advertising ecosystem. 

How does the Google Ads Advertiser Verification Process work? 

It’s a series of steps that advertisers must complete to verify their identity and eligibility to run ads on Google’s advertising platforms. Here’s what typically happens during the process: 

    • Submitting Information: Advertisers provide details about their business, like their legal name, contact information, and website URL. Additional information, such as tax ID numbers or other documentation, may be required based on location and business type. 
    • Reviewing the Information: Google’s verification team carefully checks the submitted details for accuracy and completeness. They may also conduct further checks to confirm the advertiser’s identity and eligibility.  
    • Verifying the Identity: Advertisers may need to provide additional documentation, such as a government-issued ID or a business license, to verify their identity. This ensures that only legitimate businesses can advertise on Google. 
    • Verifying the Eligibility: Google reviews the advertiser’s website to ensure compliance with advertising policies and guidelines, verifying their eligibility to run ads on the platform. 
    • Notification: Once the verification process is done, Google informs the advertiser about their verification status. Approved advertisers can start running ads, while those who are not approved may be given a chance to address any issues and reapply.  

How do you know if you need to complete the Google Advertiser Verification Process?  

Just log in to your Google Ads account. You’ll see a notification in the top right corner or click on the Tools and Settings icon to access Advertiser verification directly. 

Have questions?

Read the policy
Learn how to complete advertiser verification
View the advertiser verification FAQ 

Storytelling to Market Your Brand

The science behind storytelling goes back centuries. The reason why storytelling is such an effective way to market ourselves and our businesses is because of how we evolved as a species. We are simply wired to process stories as if they were our own experiences.

When you give a presentation using stories instead of only facts and statistics, you activate not only the language processing parts of the brain, but also any other area that we would use when experiencing the events of the story. After all, people remember how you make them feel, not the specifics of what you say.

Successful marketers understand the relationship between attaining customers and telling good stories. Whatever industry you are in, telling your brand’s story well and with emotion is key to driving your sales and growing your business.

So, how do you weave storytelling into your pitches and make people believe in your business? Take a look below at these simple ways to add some storytelling punch to your strategy. 

Understand your “Why”

Every brand has a story. To tell yours, you need to clearly communicate who your brand is and why people should support it. Before you begin to tell your story, define your unique selling proposition, your core values, and why your company exists in the first place. People will not buy into your product or service until they understand your brand’s why. Use the following questions to guide your storytelling. 

  • What is the purpose of your brand? 
  • What does your brand value? 
  • Why should your brand matter to potential customers?

Appeal to your customers’ needs.

Whether your goal is to get more newsletter sign ups, sell more of one of your products, or book a consultation, you should aim to inspire them, not sell. To do that, try to put yourself into your potential customer’s shoes. What do they need and want? What are their struggles, worries, and frustrations? Understand what their pain points are, and then demonstrate how your company can solve those pain points. 

By taking a customer-first approach and seeking to motivate them, you will be much more successful than if you throw data and facts at them. Paint a picture through words to illustrate how your brand will keep its promise and help fulfill your customers’ needs.

The marketing experts at 301 can help you define your brand’s story.

Are you a company wanting to get your business off the ground and running, or even an established company wanting a digital marketing refresh? We’ve got you covered with services ranging from SEO optimization, to website design, to social media. Make your marketing efforts count, with results that boost your bottom line. Feel free to reach out to us here.

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