For the many people wishing to make a living from an Internet business, search engine optimization is an important factor. Unless you can attract a stream of targeted visitors to your site, you are not going to succeed. That is the simple truth of the matter.
Business on the web is largely a matter of numbers. Unfortunately, only a proportion of visitors will be likely to buy. Increasing the conversion ratio is one very effective approach to the problem of increased sales, better SEO is another.
The real problem is that, unless your website appears on the first page of results for your chosen keywords, you are not going to get many visitors. In fact, it should preferably be one of the top 2 or 3 results for optimum appeal. People surfing the web are inherently lazy, and will not scroll through millions of results to find your site.
One approach to getting on that vital first page is by careful choice of keywords. When there is not much competition, your task is a lot simpler. While you are likely to get fewer people searching for the keywords, appearing on the first page of fewer searches is much better than appearing lower down on the results from a more popular keyword search.
Linking to authoritative websites can also improve your ranking, so that you appear higher on the list. There are also a number of other, more technical strategies, which can lead to that elusive first page ranking and improved sales. Here it is best to get advice from an expert, as it is not easy for a newbie to get this right.
Good advice generally is to pay for good search engine optimization for your site. The amount you will have to pay will be more than covered by increased sales. Trying to do this yourself is not a good idea, unless you are already an expert on the subject. There are a number of good sites offering their services.