The importance of SEO for your Business

Posted on: Wednesday, Nov 20

Are you running Google Ads for your products or services? Chances are, Google has requested verification of your business. Don’t ignore or delay this process, as Google can and will pause your Google Ads account! 

Verifying your account ensures compliance and integrity when using Google Ads. If you’re wondering how to approach the process, look no further – this blog post will provide all the information you need! 

What is the Google Advertiser Verification Program? 

The Google Advertising Verification Program is designed to verify the identities and qualifications of advertisers who wish to place ads on Google platforms. Its goal is to ensure that only legitimate advertisers can run ads on Google and protect users from fraudulent or harmful ads. 

To participate, advertisers must submit specific documentation and complete a verification process. This process might involve providing identification documents, business registration details, and other necessary information. Once verified, advertisers can launch Google Ads campaigns on Google Search, YouTube, and the Google Display Network. If you’re a client of 301’s AdWords service, just send us your documentation, and we’ll handle the uploading process for you. 

The Google Advertiser Verification Program is part of Google’s broader effort to enhance transparency and accountability in digital advertising. By preventing bad actors from advertising on Google, it helps protect users and maintain the integrity of the advertising ecosystem. 

How does the Google Ads Advertiser Verification Process work? 

It’s a series of steps that advertisers must complete to verify their identity and eligibility to run ads on Google’s advertising platforms. Here’s what typically happens during the process: 

    • Submitting Information: Advertisers provide details about their business, like their legal name, contact information, and website URL. Additional information, such as tax ID numbers or other documentation, may be required based on location and business type. 
    • Reviewing the Information: Google’s verification team carefully checks the submitted details for accuracy and completeness. They may also conduct further checks to confirm the advertiser’s identity and eligibility.  
    • Verifying the Identity: Advertisers may need to provide additional documentation, such as a government-issued ID or a business license, to verify their identity. This ensures that only legitimate businesses can advertise on Google. 
    • Verifying the Eligibility: Google reviews the advertiser’s website to ensure compliance with advertising policies and guidelines, verifying their eligibility to run ads on the platform. 
    • Notification: Once the verification process is done, Google informs the advertiser about their verification status. Approved advertisers can start running ads, while those who are not approved may be given a chance to address any issues and reapply.  

How do you know if you need to complete the Google Advertiser Verification Process?  

Just log in to your Google Ads account. You’ll see a notification in the top right corner or click on the Tools and Settings icon to access Advertiser verification directly. 

Have questions?

Read the policy
Learn how to complete advertiser verification
View the advertiser verification FAQ 


For the many people wishing to make a living from an Internet business, search engine optimization is an important factor. Unless you can attract a stream of targeted visitors to your site, you are not going to succeed. That is the simple truth of the matter.

Business on the web is largely a matter of numbers. Unfortunately, only a proportion of visitors will be likely to buy. Increasing the conversion ratio is one very effective approach to the problem of increased sales, better SEO is another.

The real problem is that, unless your website appears on the first page of results for your chosen keywords, you are not going to get many visitors. In fact, it should preferably be one of the top 2 or 3 results for optimum appeal. People surfing the web are inherently lazy, and will not scroll through millions of results to find your site.

One approach to getting on that vital first page is by careful choice of keywords. When there is not much competition, your task is a lot simpler. While you are likely to get fewer people searching for the keywords, appearing on the first page of fewer searches is much better than appearing lower down on the results from a more popular keyword search.

Linking to authoritative websites can also improve your ranking, so that you appear higher on the list. There are also a number of other, more technical strategies, which can lead to that elusive first page ranking and improved sales. Here it is best to get advice from an expert, as it is not easy for a newbie to get this right.

Good advice generally is to pay for good search engine optimization for your site. The amount you will have to pay will be more than covered by increased sales. Trying to do this yourself is not a good idea, unless you are already an expert on the subject. There are a number of good sites offering their services.

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