Stop focusing on the sale! Focus on the relationship first.

Posted on: Monday, Jul 12

Are you running Google Ads for your products or services? Chances are, Google has requested verification of your business. Don’t ignore or delay this process, as Google can and will pause your Google Ads account! 

Verifying your account ensures compliance and integrity when using Google Ads. If you’re wondering how to approach the process, look no further – this blog post will provide all the information you need! 

What is the Google Advertiser Verification Program? 

The Google Advertising Verification Program is designed to verify the identities and qualifications of advertisers who wish to place ads on Google platforms. Its goal is to ensure that only legitimate advertisers can run ads on Google and protect users from fraudulent or harmful ads. 

To participate, advertisers must submit specific documentation and complete a verification process. This process might involve providing identification documents, business registration details, and other necessary information. Once verified, advertisers can launch Google Ads campaigns on Google Search, YouTube, and the Google Display Network. If you’re a client of 301’s AdWords service, just send us your documentation, and we’ll handle the uploading process for you. 

The Google Advertiser Verification Program is part of Google’s broader effort to enhance transparency and accountability in digital advertising. By preventing bad actors from advertising on Google, it helps protect users and maintain the integrity of the advertising ecosystem. 

How does the Google Ads Advertiser Verification Process work? 

It’s a series of steps that advertisers must complete to verify their identity and eligibility to run ads on Google’s advertising platforms. Here’s what typically happens during the process: 

    • Submitting Information: Advertisers provide details about their business, like their legal name, contact information, and website URL. Additional information, such as tax ID numbers or other documentation, may be required based on location and business type. 
    • Reviewing the Information: Google’s verification team carefully checks the submitted details for accuracy and completeness. They may also conduct further checks to confirm the advertiser’s identity and eligibility.  
    • Verifying the Identity: Advertisers may need to provide additional documentation, such as a government-issued ID or a business license, to verify their identity. This ensures that only legitimate businesses can advertise on Google. 
    • Verifying the Eligibility: Google reviews the advertiser’s website to ensure compliance with advertising policies and guidelines, verifying their eligibility to run ads on the platform. 
    • Notification: Once the verification process is done, Google informs the advertiser about their verification status. Approved advertisers can start running ads, while those who are not approved may be given a chance to address any issues and reapply.  

How do you know if you need to complete the Google Advertiser Verification Process?  

Just log in to your Google Ads account. You’ll see a notification in the top right corner or click on the Tools and Settings icon to access Advertiser verification directly. 

Have questions?

Read the policy
Learn how to complete advertiser verification
View the advertiser verification FAQ 

Managing a business means you are probably most concerned about staying profitable and paying your bills and your employees. But when you focus too much on how much money a customer brings in, you forget to cultivate and nourish your relationship. Keeping a long-term customer is much easier than seeking out new ones, and usually more rewarding in terms of money and the enjoyment of the relationship itself.

Building a connection with your customers means listening to them, providing counsel on issues you are an expert on, and establishing trust. Without trust, your relationship will fail, and your customers will turn to other brands to fulfill their needs.

To fully understand your customers’ needs, take a walk in their shoes and try to see what values are most important to them. Listen without interrupting when they are speaking. Pay attention to what feedback they provide via face-to-face interactions, surveys, reviews, emails, and comments. Take note of what your business is excelling at and what it could improve based on your customers’ responses.

As a business, you want to be considered knowledgeable, successful, and a leader in your field. The best way to do this is to spread your knowledge via digital platforms such as email, social media, and your website. Answer questions, and give helpful advice. Promptly responding to inquiries and comments will make you appear responsive and cooperative.

It takes time to build trust, but one of the best ways to accomplish this is maintaining complete transparency about who you are as a business, what kind of service you provide, and owning up to mistakes when you make them. Be true to your word and follow through with your actions.

Go the extra mile when you can and offer your customers additional perks other than the ones outlined. For example, you could give an extra discount to a loyal customer or ask for feedback on how you could make their experience better.

As you can see, business relationships are not just about making a sale. They are about building a solid connection that feels natural and beneficial to both parties. After all, you are in business to fulfill your customers’ needs. Hone in on these needs and try to go above and beyond in attaining them, and you’ll be on your way to delivering a great customer experience.

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