Using Analytics to Measure your Social Media ROI

Posted on: Tuesday, Feb 19

Are you running Google Ads for your products or services? Chances are, Google has requested verification of your business. Don’t ignore or delay this process, as Google can and will pause your Google Ads account! 

Verifying your account ensures compliance and integrity when using Google Ads. If you’re wondering how to approach the process, look no further – this blog post will provide all the information you need! 

What is the Google Advertiser Verification Program? 

The Google Advertising Verification Program is designed to verify the identities and qualifications of advertisers who wish to place ads on Google platforms. Its goal is to ensure that only legitimate advertisers can run ads on Google and protect users from fraudulent or harmful ads. 

To participate, advertisers must submit specific documentation and complete a verification process. This process might involve providing identification documents, business registration details, and other necessary information. Once verified, advertisers can launch Google Ads campaigns on Google Search, YouTube, and the Google Display Network. If you’re a client of 301’s AdWords service, just send us your documentation, and we’ll handle the uploading process for you. 

The Google Advertiser Verification Program is part of Google’s broader effort to enhance transparency and accountability in digital advertising. By preventing bad actors from advertising on Google, it helps protect users and maintain the integrity of the advertising ecosystem. 

How does the Google Ads Advertiser Verification Process work? 

It’s a series of steps that advertisers must complete to verify their identity and eligibility to run ads on Google’s advertising platforms. Here’s what typically happens during the process: 

    • Submitting Information: Advertisers provide details about their business, like their legal name, contact information, and website URL. Additional information, such as tax ID numbers or other documentation, may be required based on location and business type. 
    • Reviewing the Information: Google’s verification team carefully checks the submitted details for accuracy and completeness. They may also conduct further checks to confirm the advertiser’s identity and eligibility.  
    • Verifying the Identity: Advertisers may need to provide additional documentation, such as a government-issued ID or a business license, to verify their identity. This ensures that only legitimate businesses can advertise on Google. 
    • Verifying the Eligibility: Google reviews the advertiser’s website to ensure compliance with advertising policies and guidelines, verifying their eligibility to run ads on the platform. 
    • Notification: Once the verification process is done, Google informs the advertiser about their verification status. Approved advertisers can start running ads, while those who are not approved may be given a chance to address any issues and reapply.  

How do you know if you need to complete the Google Advertiser Verification Process?  

Just log in to your Google Ads account. You’ll see a notification in the top right corner or click on the Tools and Settings icon to access Advertiser verification directly. 

Have questions?

Read the policy
Learn how to complete advertiser verification
View the advertiser verification FAQ 

Using analytics to Measure your Marketing is a must in today’s economy. You must know what marketing channels are producing leads and determine if those leads are quality or junk. With the introduction of Social Media as a new Marketing Channel many say that if you are not using social media you are going to be left in the dust. Before you decide to jump in feet first and start tweeting or posting, make sure you know how to measure the return on investment for your activity. These new social media channels may not have hard costs to use, but they do have a lot of soft costs including your valuable time that must be considered.  Adopt these social media marketing tips to GROW, ENGAGE and MONETIZE
your social media channels.

1. Use a paid content strategy to drive new traffic to your
brand in addition to word of mouth.
2. Run exclusive promotions and special offers, catered to
new fans and friends of fans, encouraging viral spread.
3. Systematize growth by launching the same campaigns
across all social networks, maximizing coverage and
integrating your social marketing efforts.

1. With traditional marketing, you choose media placement
based on predicted demographic profiles, historical
populations, and projected figures.
2. For the first time, your audience is telling you exactly
who it is.
3. Profiling of user interests, friend lists, employment,
education, industry, geography, groups, affiliations, style,
(and more) enables a rich understanding of your consumer.

1. Users expect specific activities when they’re interacting
with social networks— your typical e-commerce shopping
cart solutions are not intriguing in this medium.
2. Social selling involves activity with friends, gamification
of sales, or special offers exclusive to the fan community
3. Use advanced demographic and psychographic profiling
with segmentation strategies to offer users personalized
and meaningful experiences.

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