What is Responsive Website Design

Posted on: Sunday, Dec 01

Are you running Google Ads for your products or services? Chances are, Google has requested verification of your business. Don’t ignore or delay this process, as Google can and will pause your Google Ads account! 

Verifying your account ensures compliance and integrity when using Google Ads. If you’re wondering how to approach the process, look no further – this blog post will provide all the information you need! 

What is the Google Advertiser Verification Program? 

The Google Advertising Verification Program is designed to verify the identities and qualifications of advertisers who wish to place ads on Google platforms. Its goal is to ensure that only legitimate advertisers can run ads on Google and protect users from fraudulent or harmful ads. 

To participate, advertisers must submit specific documentation and complete a verification process. This process might involve providing identification documents, business registration details, and other necessary information. Once verified, advertisers can launch Google Ads campaigns on Google Search, YouTube, and the Google Display Network. If you’re a client of 301’s AdWords service, just send us your documentation, and we’ll handle the uploading process for you. 

The Google Advertiser Verification Program is part of Google’s broader effort to enhance transparency and accountability in digital advertising. By preventing bad actors from advertising on Google, it helps protect users and maintain the integrity of the advertising ecosystem. 

How does the Google Ads Advertiser Verification Process work? 

It’s a series of steps that advertisers must complete to verify their identity and eligibility to run ads on Google’s advertising platforms. Here’s what typically happens during the process: 

    • Submitting Information: Advertisers provide details about their business, like their legal name, contact information, and website URL. Additional information, such as tax ID numbers or other documentation, may be required based on location and business type. 
    • Reviewing the Information: Google’s verification team carefully checks the submitted details for accuracy and completeness. They may also conduct further checks to confirm the advertiser’s identity and eligibility.  
    • Verifying the Identity: Advertisers may need to provide additional documentation, such as a government-issued ID or a business license, to verify their identity. This ensures that only legitimate businesses can advertise on Google. 
    • Verifying the Eligibility: Google reviews the advertiser’s website to ensure compliance with advertising policies and guidelines, verifying their eligibility to run ads on the platform. 
    • Notification: Once the verification process is done, Google informs the advertiser about their verification status. Approved advertisers can start running ads, while those who are not approved may be given a chance to address any issues and reapply.  

How do you know if you need to complete the Google Advertiser Verification Process?  

Just log in to your Google Ads account. You’ll see a notification in the top right corner or click on the Tools and Settings icon to access Advertiser verification directly. 

Have questions?

Read the policy
Learn how to complete advertiser verification
View the advertiser verification FAQ 

Responsive Website Design

Responsive website design is optimizing one website for ANY screen size and ANY device.

The Advantages

User Friendly – This is the most obvious of all the advantages. As mentioned above responsive website design makes your website optimized for any device and screen size. Every time a new device comes out, your site will already be optimized for it. If the user doesn’t have to think twice on how to use your site, regardless of device, then your conversion rate increases. If your web identity is consistent on all devices, the usability goes up and you retain current customers and gain new ones. Responsive web design = great usability.

Google Recommends – It’s true. Last year, Google officially recommended responsive website design for search engine optimization. Like that article states, “Google can discover your content more efficiently as we wouldn’t need to crawl a page with the different Googlebot user agents to retrieve and index all the content.” This leads into the next advantage…

One URL – This is one of the biggest advantages of responsive website design. Having one site with one set of content means no redirects for users, no user-agent targeting, and less maintenance for the site. This is another benefit to usability as well. All of your users receive a consistent experience and are not limited because of their device. Plus, Google recommends having one URL. Increased SEO The two mentioned above go hand in hand when increasing your site’s Search Engine Optimization (SEO). If separate sites are created for each type of device, then there will be numerous links and numerous redirects. This causes useless load time on the server. Responsive website design eliminates those issues with just one website and one set of links.

Saves Time and Money – In the end, you save time and money in creating a responsive website design site. With less maintenance, it is easier for you or your website developer to update content, which costs you less time and money. You are future-proofing your website against new devices and screen sizes.

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