What’s the big deal about being mobile responsive?

Posted on: Friday, May 15

Are you running Google Ads for your products or services? Chances are, Google has requested verification of your business. Don’t ignore or delay this process, as Google can and will pause your Google Ads account! 

Verifying your account ensures compliance and integrity when using Google Ads. If you’re wondering how to approach the process, look no further – this blog post will provide all the information you need! 

What is the Google Advertiser Verification Program? 

The Google Advertising Verification Program is designed to verify the identities and qualifications of advertisers who wish to place ads on Google platforms. Its goal is to ensure that only legitimate advertisers can run ads on Google and protect users from fraudulent or harmful ads. 

To participate, advertisers must submit specific documentation and complete a verification process. This process might involve providing identification documents, business registration details, and other necessary information. Once verified, advertisers can launch Google Ads campaigns on Google Search, YouTube, and the Google Display Network. If you’re a client of 301’s AdWords service, just send us your documentation, and we’ll handle the uploading process for you. 

The Google Advertiser Verification Program is part of Google’s broader effort to enhance transparency and accountability in digital advertising. By preventing bad actors from advertising on Google, it helps protect users and maintain the integrity of the advertising ecosystem. 

How does the Google Ads Advertiser Verification Process work? 

It’s a series of steps that advertisers must complete to verify their identity and eligibility to run ads on Google’s advertising platforms. Here’s what typically happens during the process: 

    • Submitting Information: Advertisers provide details about their business, like their legal name, contact information, and website URL. Additional information, such as tax ID numbers or other documentation, may be required based on location and business type. 
    • Reviewing the Information: Google’s verification team carefully checks the submitted details for accuracy and completeness. They may also conduct further checks to confirm the advertiser’s identity and eligibility.  
    • Verifying the Identity: Advertisers may need to provide additional documentation, such as a government-issued ID or a business license, to verify their identity. This ensures that only legitimate businesses can advertise on Google. 
    • Verifying the Eligibility: Google reviews the advertiser’s website to ensure compliance with advertising policies and guidelines, verifying their eligibility to run ads on the platform. 
    • Notification: Once the verification process is done, Google informs the advertiser about their verification status. Approved advertisers can start running ads, while those who are not approved may be given a chance to address any issues and reapply.  

How do you know if you need to complete the Google Advertiser Verification Process?  

Just log in to your Google Ads account. You’ll see a notification in the top right corner or click on the Tools and Settings icon to access Advertiser verification directly. 

Have questions?

Read the policy
Learn how to complete advertiser verification
View the advertiser verification FAQ 

If you have been following along with the buzz about Google’s recent algorythm change, which they announced in advance, a rarity; then you will be familiar with the words mobile responsive.
On April 22nd Google changed their algorythm in favor of sites that are responsive on mobile devices. Think tablets and phones. People are surfing the web more and more on the go. Google wants to reward the sites who make it easier on the folks who are using mobile devices.

 

What does Google look for in a mobile friendly website? We thought that you would ask.

Sometimes a website may be responsive and readable on a mobile device but it may not be usable. For instance, the links may have been placed too close to each other making it difficult to tap  or the videos may have been embedded using Flash that doesn’t play on mobile devices. These factors may also prevent Google from marking your website as mobile friendly.

Some other indicators that will tip you off about a site being friendly for mobile users are things like if the pages run off of the screen.

Are the buttons so small that the human finger to hits more than one button?

If you think that your website isn’t up to par check out the website checker that Google released here.

The two responses that you get will look like this:

friendly                         not friendly

 

If your website doesn’t pass the test, make sure that you give us a call! We will help make your site responsive, so that your company can continue to see traffic from mobile devices! Give 301 Interactive Marketing a shout with any questions that you may have! We can be reached at 502-614-8205 or info@seomarketinglouisville.com

 

Let's Start Something new
Say Hello!

let us sit down and see how we can work for you

"*" indicates required fields

This field is for validation purposes and should be left unchanged.