Why is it important to keep your local business data updated

Posted on: Monday, Oct 12

Are you running Google Ads for your products or services? Chances are, Google has requested verification of your business. Don’t ignore or delay this process, as Google can and will pause your Google Ads account! 

Verifying your account ensures compliance and integrity when using Google Ads. If you’re wondering how to approach the process, look no further – this blog post will provide all the information you need! 

What is the Google Advertiser Verification Program? 

The Google Advertising Verification Program is designed to verify the identities and qualifications of advertisers who wish to place ads on Google platforms. Its goal is to ensure that only legitimate advertisers can run ads on Google and protect users from fraudulent or harmful ads. 

To participate, advertisers must submit specific documentation and complete a verification process. This process might involve providing identification documents, business registration details, and other necessary information. Once verified, advertisers can launch Google Ads campaigns on Google Search, YouTube, and the Google Display Network. If you’re a client of 301’s AdWords service, just send us your documentation, and we’ll handle the uploading process for you. 

The Google Advertiser Verification Program is part of Google’s broader effort to enhance transparency and accountability in digital advertising. By preventing bad actors from advertising on Google, it helps protect users and maintain the integrity of the advertising ecosystem. 

How does the Google Ads Advertiser Verification Process work? 

It’s a series of steps that advertisers must complete to verify their identity and eligibility to run ads on Google’s advertising platforms. Here’s what typically happens during the process: 

    • Submitting Information: Advertisers provide details about their business, like their legal name, contact information, and website URL. Additional information, such as tax ID numbers or other documentation, may be required based on location and business type. 
    • Reviewing the Information: Google’s verification team carefully checks the submitted details for accuracy and completeness. They may also conduct further checks to confirm the advertiser’s identity and eligibility.  
    • Verifying the Identity: Advertisers may need to provide additional documentation, such as a government-issued ID or a business license, to verify their identity. This ensures that only legitimate businesses can advertise on Google. 
    • Verifying the Eligibility: Google reviews the advertiser’s website to ensure compliance with advertising policies and guidelines, verifying their eligibility to run ads on the platform. 
    • Notification: Once the verification process is done, Google informs the advertiser about their verification status. Approved advertisers can start running ads, while those who are not approved may be given a chance to address any issues and reapply.  

How do you know if you need to complete the Google Advertiser Verification Process?  

Just log in to your Google Ads account. You’ll see a notification in the top right corner or click on the Tools and Settings icon to access Advertiser verification directly. 

Have questions?

Read the policy
Learn how to complete advertiser verification
View the advertiser verification FAQ 

local listing stats

In this ever changing world of data mining companies looking to populate the internet with their data it is very important to keep your information correct.  Incorrect and/or missing data can keep your business listing from showing up in local search results, which as we all know is vital to bring in new business from the internet.

Here is a story from a current client:

Recently we moved offices and trying to updated all the different listings across the web was not a top priority for us.  Within 3 months we started to notice our phones were ringing less and started to hear current customers mention our address was wrong on the internet.  We still did not think much about it until after 6 months from moving our phones had almost completely stopped ringing.  We then decided it was time to do something about our incorrect information on the web.  We started working with 301 Interactive Marketing and they explained why and where we needed to update our information.  They also explained that the damage of waiting 6 months to start this process might mean it would take more time to correct.  Within 3 months of having our data cleaned up our local listing on Google started to reappear at the top of the local search rankings and more importantly our phone began to ring again.

Why is local listing info so important?

  • 3 out of 4 local searches turn into a purchase.  This is a huge reason why you should be keeping your business name, address and phone number current and updated all the time.
  • 73% of consumers lose trust or confidence in a business when it’s online listing is incorrect.  If you searched for a local business and then drove to that business based on the information on the web and it was incorrect how much would you trust that business?
  • 1 in 5 local listings are inaccurate.  This is alarming stat when knowing how important it is to consumers this info be correct.
  • 1 out of 4 local listings are incomplete.  I believe this is based on how difficult it is to update some listings on the web.

What can you do to keep your information updated and accurate?

The first thing to do is take an inventory of your local business information.  Create a spreadsheet and do a Google search for your Business Name, Address and Phone Number.  Chart everywhere you find a listing and if that info is correct or incorrect.  *If you have multiple locations you may need create more tabs or spreadsheets.  There are also 2 very good services you can use to also quickly and easily check your information online.  The first is www.getlisted.org and the second is www.yext.com.  Lastly once you have recorded all the correct and incorrect information you need to decide if you are going to try to fix or update the information yourself of if you want to outsource that job to a proven industry professional.  If you would like a free estimate on the latter please give us a call to discuss.

I hope this information was useful.

Photo Credit: Moz.com

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