Why we love WordPress!

Posted on: Tuesday, Feb 24

Are you running Google Ads for your products or services? Chances are, Google has requested verification of your business. Don’t ignore or delay this process, as Google can and will pause your Google Ads account! 

Verifying your account ensures compliance and integrity when using Google Ads. If you’re wondering how to approach the process, look no further – this blog post will provide all the information you need! 

What is the Google Advertiser Verification Program? 

The Google Advertising Verification Program is designed to verify the identities and qualifications of advertisers who wish to place ads on Google platforms. Its goal is to ensure that only legitimate advertisers can run ads on Google and protect users from fraudulent or harmful ads. 

To participate, advertisers must submit specific documentation and complete a verification process. This process might involve providing identification documents, business registration details, and other necessary information. Once verified, advertisers can launch Google Ads campaigns on Google Search, YouTube, and the Google Display Network. If you’re a client of 301’s AdWords service, just send us your documentation, and we’ll handle the uploading process for you. 

The Google Advertiser Verification Program is part of Google’s broader effort to enhance transparency and accountability in digital advertising. By preventing bad actors from advertising on Google, it helps protect users and maintain the integrity of the advertising ecosystem. 

How does the Google Ads Advertiser Verification Process work? 

It’s a series of steps that advertisers must complete to verify their identity and eligibility to run ads on Google’s advertising platforms. Here’s what typically happens during the process: 

    • Submitting Information: Advertisers provide details about their business, like their legal name, contact information, and website URL. Additional information, such as tax ID numbers or other documentation, may be required based on location and business type. 
    • Reviewing the Information: Google’s verification team carefully checks the submitted details for accuracy and completeness. They may also conduct further checks to confirm the advertiser’s identity and eligibility.  
    • Verifying the Identity: Advertisers may need to provide additional documentation, such as a government-issued ID or a business license, to verify their identity. This ensures that only legitimate businesses can advertise on Google. 
    • Verifying the Eligibility: Google reviews the advertiser’s website to ensure compliance with advertising policies and guidelines, verifying their eligibility to run ads on the platform. 
    • Notification: Once the verification process is done, Google informs the advertiser about their verification status. Approved advertisers can start running ads, while those who are not approved may be given a chance to address any issues and reapply.  

How do you know if you need to complete the Google Advertiser Verification Process?  

Just log in to your Google Ads account. You’ll see a notification in the top right corner or click on the Tools and Settings icon to access Advertiser verification directly. 

Have questions?

Read the policy
Learn how to complete advertiser verification
View the advertiser verification FAQ 

Why we 5 - Why we love Wordpress!

Our clients know that when we build websites, we love to use WordPress. Here are several reasons that illustrate even further our love for WordPress.

17% of sites on the internet today are built on a WordPress platform. (This fact is direct from WordPress) 
You might be wondering why this is important.
Here is why:
WordPress is open source software, meaning it is readily available to anyone who wants to use it.  The advantage of this is that lots and lots of developers use it on a regular basis and they are always
coming up with ways to improve it.

WordPress understands the importance of SEO.
We promise we aren’t the only people harping about how important SEO is to your website and ultimately your brand.  From the WordPress website, “the head of Google’s web spam team says that WordPress is a great choice”

WordPress is very versatile.
Our clients span from very small businesses to clients who sell thousands of products on their website. The platform works very well, for the various needs of our many clients.

WordPress is user friendly.
We will teach you how to make changes to your site. What good is your site to you if you can’t add content or change a picture on the fly?

We always love to chat about our work, so if  you have more questions about the websites that we build or need one of your own give us a shout! 

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