How often should I redesign my website?

Posted on: Monday, Aug 17

outdated website screenshot

How often should I redesign my website? 

This question is one that we get asked on a pretty regular basis. While there is no text book answer and every web designer has a different opinion on the topic, here is what we think:

In our opinion an overhaul of your website needs to happen every 2 years at a minimum. Before you freak out and say but I spent $____ only 2 years ago on my brand new website. Hear me out.

You wouldn’t wear the same suit each time that you met the same client for two years straight, you would change your clothes. Especially if have been wearing a polyester suit and everyone has started wearing seersucker suits.

Are you picking up what I am putting down?

In two years it is likely that at least 10 new versions of your cell phone have been released and your laptop has become obsolete. So why hasn’t your website changed with the times?

A website redesign isn’t a complete overhaul. Which means that chances are a redesign isn’t going to carry a new website price tag.

If you have a retail store, your displays will change. Your customers are very visual, if there is a Halloween display in your store window in January chances are potential clients will wonder if the business is even still operating. Perhaps the customer will keep walking past your store.

Considering the reactions that our customers give us in person, there is a good possibility that the same reaction would take place with your online customers.

Plus, if you launched your website and haven’t touched it again, you might be wondering why you aren’t showing up on Google (unless you use our SEO services). Without a monthly maintenance agreement the probability of your website getting hacked goes up exponentially. There are updates that need to be done and security checks in place on a regular basis to ensure that your website isn’t a victim of a security breach.

We have a 5 point check list for determining if you need a website redesign. This isn’t an end all be all list but it is a very good start.

1. Is your website mobile responsive?

If the answer is no, then yes you need a redesign. If the answer is I don’t know check out this website.

2. Your bounce rate is high. 

In other words, if people are coming to your site and not sticking around very long there is a disconnect somewhere. This is especially important if you have an e-commerce store.

3. The message of your website isn’t clear. 

If potential customers leave your site still not very sure what it is that your company does, it is time for an overhaul.

4. Your website is still in Flash. 

Bottom line: Flash isn’t compatible with every device anymore. Not compatible= lost customers.

5. You are embarrassed to direct people to your website. 

This should require no explanation on our part. To keep it simple, you can’t sell something that you are embarrassed of.

If after reading this article you feel a website redesign is right for you and your company. Please don’t hesitate to give us a call!

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