How often should I redesign my website?

Posted on: Monday, Aug 17

Are you running Google Ads for your products or services? Chances are, Google has requested verification of your business. Don’t ignore or delay this process, as Google can and will pause your Google Ads account! 

Verifying your account ensures compliance and integrity when using Google Ads. If you’re wondering how to approach the process, look no further – this blog post will provide all the information you need! 

What is the Google Advertiser Verification Program? 

The Google Advertising Verification Program is designed to verify the identities and qualifications of advertisers who wish to place ads on Google platforms. Its goal is to ensure that only legitimate advertisers can run ads on Google and protect users from fraudulent or harmful ads. 

To participate, advertisers must submit specific documentation and complete a verification process. This process might involve providing identification documents, business registration details, and other necessary information. Once verified, advertisers can launch Google Ads campaigns on Google Search, YouTube, and the Google Display Network. If you’re a client of 301’s AdWords service, just send us your documentation, and we’ll handle the uploading process for you. 

The Google Advertiser Verification Program is part of Google’s broader effort to enhance transparency and accountability in digital advertising. By preventing bad actors from advertising on Google, it helps protect users and maintain the integrity of the advertising ecosystem. 

How does the Google Ads Advertiser Verification Process work? 

It’s a series of steps that advertisers must complete to verify their identity and eligibility to run ads on Google’s advertising platforms. Here’s what typically happens during the process: 

    • Submitting Information: Advertisers provide details about their business, like their legal name, contact information, and website URL. Additional information, such as tax ID numbers or other documentation, may be required based on location and business type. 
    • Reviewing the Information: Google’s verification team carefully checks the submitted details for accuracy and completeness. They may also conduct further checks to confirm the advertiser’s identity and eligibility.  
    • Verifying the Identity: Advertisers may need to provide additional documentation, such as a government-issued ID or a business license, to verify their identity. This ensures that only legitimate businesses can advertise on Google. 
    • Verifying the Eligibility: Google reviews the advertiser’s website to ensure compliance with advertising policies and guidelines, verifying their eligibility to run ads on the platform. 
    • Notification: Once the verification process is done, Google informs the advertiser about their verification status. Approved advertisers can start running ads, while those who are not approved may be given a chance to address any issues and reapply.  

How do you know if you need to complete the Google Advertiser Verification Process?  

Just log in to your Google Ads account. You’ll see a notification in the top right corner or click on the Tools and Settings icon to access Advertiser verification directly. 

Have questions?

Read the policy
Learn how to complete advertiser verification
View the advertiser verification FAQ 

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How often should I redesign my website? 

This question is one that we get asked on a pretty regular basis. While there is no text book answer and every web designer has a different opinion on the topic, here is what we think:

In our opinion an overhaul of your website needs to happen every 2 years at a minimum. Before you freak out and say but I spent $____ only 2 years ago on my brand new website. Hear me out.

You wouldn’t wear the same suit each time that you met the same client for two years straight, you would change your clothes. Especially if have been wearing a polyester suit and everyone has started wearing seersucker suits.

Are you picking up what I am putting down?

In two years it is likely that at least 10 new versions of your cell phone have been released and your laptop has become obsolete. So why hasn’t your website changed with the times?

A website redesign isn’t a complete overhaul. Which means that chances are a redesign isn’t going to carry a new website price tag.

If you have a retail store, your displays will change. Your customers are very visual, if there is a Halloween display in your store window in January chances are potential clients will wonder if the business is even still operating. Perhaps the customer will keep walking past your store.

Considering the reactions that our customers give us in person, there is a good possibility that the same reaction would take place with your online customers.

Plus, if you launched your website and haven’t touched it again, you might be wondering why you aren’t showing up on Google (unless you use our SEO services). Without a monthly maintenance agreement the probability of your website getting hacked goes up exponentially. There are updates that need to be done and security checks in place on a regular basis to ensure that your website isn’t a victim of a security breach.

We have a 5 point check list for determining if you need a website redesign. This isn’t an end all be all list but it is a very good start.

1. Is your website mobile responsive?

If the answer is no, then yes you need a redesign. If the answer is I don’t know check out this website.

2. Your bounce rate is high. 

In other words, if people are coming to your site and not sticking around very long there is a disconnect somewhere. This is especially important if you have an e-commerce store.

3. The message of your website isn’t clear. 

If potential customers leave your site still not very sure what it is that your company does, it is time for an overhaul.

4. Your website is still in Flash. 

Bottom line: Flash isn’t compatible with every device anymore. Not compatible= lost customers.

5. You are embarrassed to direct people to your website. 

This should require no explanation on our part. To keep it simple, you can’t sell something that you are embarrassed of.

If after reading this article you feel a website redesign is right for you and your company. Please don’t hesitate to give us a call!

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