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ASSETS VS. BRAND: A MARKETING IDENTITY CRISIS

ASSETS VS. BRAND: A MARKETING IDENTITY CRISIS

by Kenny Marcum | Jun 18, 2014 | Brand Recognition

  I read a marketing mantra earlier that I’ve been hearing gutted and paraphrased over the last 15 years. But, I’ll put my own spin on it for you. Clark Kent had assets, Superman had a brand What does that mean for the average small business owner...

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