Are you running Google Ads for your products or services? Chances are, Google has requested verification of your business. Don’t ignore or delay this process, as Google can and will pause your Google Ads account! Verifying your account ensures compliance...
The science behind storytelling goes back centuries. The reason why storytelling is such an effective way to market ourselves and our businesses is because of how we evolved as a species. We are simply wired to process stories as if they were our own experiences. When...
The saying, “the customer is always right” is, well, wrong. The same applies to your competitors. Though we often look to them for ideas on how to get the customers we both want, that doesn’t mean their strategy is fool-proof and will apply perfectly to our own...
The goal of e-commerce SEO is to make your online store more visible in the search engine result pages (SERPs). People searching for certain products will be more likely to buy yours if you have a high-ranking page. E-commerce SEO is all about optimizing headlines,...
SEO is the key to the start of a great digital marketing strategy that shouldn’t be overlooked by small and medium-sized business owners. As businesses compete to win the attention of customers in ever-growing markets, priority must go to connecting as much as...
